Guerrilla Marketing Tactics to Develop Your Online Marketing Business Guerrilla tactics are unique and can be changed as you see fit, and here are a few to get you started.
Put the URL of your website on a t-shirt and wear it when you leave the house. Just take a trip to your favorite coffee shop, or go shopping, and your logo will be prominently displayed. Inevitably someone is going to ask you about the website you're "advertising" and you can tell them about your business. It's also likely that someone will see the shirt and write down the URL or snap a picture of it with their camera phone and then visit the site when they get home. This allows you to be productive, advertising your business, all the while leisurely walking around and taking a break at the same time. It's two birds and one stone!
Take a good, hard look at classified ads, and then think about how you can stand out from the crowd with them. The nice thing about advertising in a newspaper is that it doesn't have to be expensive. Learn something about writing classified ads, and they are a lot like pay per click ads, too. So look at your business and see how you can integrate this into your marketing.
If you can afford it, why not send something directly to local businesses through the mail? Remember you do not have to get fancy at all about this, and you can write a presell page and mail that.
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